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About Me


About Me

Craig  Whitely – professionally known as Craig the Barber®, has been the visionary expert in men's grooming with over 15 years of unmatched experience in shaving and hair-cutting. Fueling his insatiable thirst for education, he founded the renowned blog (2009-2017), offering invaluable grooming tips from a barber's perspective. 

Inspired by the real concerns of Craig's personal clients and the enthusiastic readers of his grooming blog, he took a leap and launched his Burke Avenue Shaving Products in 2017. His passion for crafting top-quality grooming essentials resonated with users, and in no time, his Moisturizing Shave Cream earned the prestigious title of Best Shave Cream by Men's Health Magazine. 

Recognized as a true authority in the field, his wisdom has been sought after by leaders in beauty schools, Fortune 500 companies, and top magazines, all eager to enhance their students, products, and readership through his guidance. 


Craig's collaborations with Lab Series Skincare for Men and Philips Norelco's Beard Grooming App have further solidified his position as an esteemed figure in the industry.

Today, as the Founder and CEO of his Award-Winning Men's Skincare Line - Burke Avenue®, his journey continues to captivate grooming enthusiasts, empowering them to achieve the ultimate grooming experience.

​Craig’s star-studded customer list over the years include: 

David Beckham, Chris Tucker, Jermaine Dupri, Bruce Willis, Jason Mitchell, Kiersey Clemons, Lance Gross, Neil Patrick Harris, Lecrae, The Crown Prince or Dubai, Jeremy Piven, William Shatner, Usher, Iman Shumpert, Bryshere Gray, Zach de la Rocha, Rodrigo Santoro, Tim Tebow, Ray Allen, and Dr. J

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