Over the next few years Craig the Barber’s growing portfolio of work began to include media coverage and appearances, as he was frequently featured as an industry expert in blogs, magazines and on national television. This lead to interest from the corporate world and he began lending his services to prestigious events, such as Diddy’s annual 4th of July “White Party” in and Michael Jordan’s Celebrity Golf Tournament in. Soon thereafter he began serving as a frequent contributor to Men’s Health magazine.
Craig began building a name for himself in the industry and he was known as more than simply a groomer, barber or stylist. His reputation was that of a “master barber” and expert in his field, and one of the remaining few who stayed true to the original craft of barbering. Craig furthered this opinion when he launched his blog, TheMensRoom.com, a site dedicated to the art of barbering and style for men.
Craig’s belief that being a well-groomed man does not mean going overboard and that any guy can take charge of his style and appearance with the right guidance. He was able to realize that dream by bringing his expertise to a wider audience on the web where his readers can learn all the things they wanted to know but were afraid to ask. With topics ranging from the proper way to apply cologne to razor bumps to pesky nose hair, TheMensRoom.com is the one destination that has it all. The approach is “for men, by men” and was an immediate success as its no-frills approach resonated with readers and advertisers alike.
With daily blogs and ongoing videos, The Men’s Room introduced Craig to a whole new audience. He began receiving emails and calls on a daily basis from existing barbers, barbers-in-training and men who wanted to know and learn more. And as his reputation grew his calendar became even more busy as Craig continued to spread the word about men’s grooming.
Craig has served as the spokesperson for two global brands, Lab Series by Estee Lauder and Philips Norelco, he creates, produces and hosts exclusive how-to videos for eHow™ Style, he is a contributing educator to the Paul Mitchell Schools and he has flown around the world to consult with corporations and host consumer events.
Today, the name “Craig the Barber” means more than the man himself, it has also become a brand in itself. And the barber, the spokesperson and the expert himself continue to grow the name through appearances, media, sponsorships, education, online content client interaction.
Craig is a true example of how following one’s passion will lead you to never “work” a day in your life because you will always love what you do. As he says himself, “Life is meant to be lived, not worked!”
Craig currently lives in Los Angeles with his wife, Lisamar, their young son Isaac and their other “son,” dog Shadow.